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About the exhibition
J.K. Leiendecker was America’s most popular illustrator in the early decades of the 20th century. His work graced the covers of many national magazines, brought life to books and stories, and helped sell a variety of goods from men's clothing and underwear, motor oil and cars to coffee and breakfast cereal.
 
In the early 1950s, the Haggin Museum began to acquire works by Leiendecker. Today the museum holds the largest public collection of its original art. In 2017, the museum created a permanent installation on the third floor, showing off most of the collection. Nevertheless, even with the new Leiendecker gallery, some exhibits from the Haggin collection remained in the art storage and are now represented on this exhibition.

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