$10 frame for Da Vinci: IKEA`s brilliant marketing push around the sensational sale and a false news about it.
News agencies keep spreading the materials about the sensational sale of Salvator Mundi by Leonardo da Vinci for USD 450 million, and the fake ones arise among them as well. The Onion news agency supposed that the painting was sold without a frame, and this inspired the IKEA marketing people to do something really special.
